Chatbots - revolutionary little things that make customer engagement superlative by providing 24/7 competent and consistent service. Chatbots are software applications that 'chat' with users using pre-defined logic, intent understanding, intuitiveness and intelligence. Though chatbots have gained attention recently, a chatbot's first instance dates back to 1966 when ELIZA was set up at MIT.
While most large enterprises have adopted chatbots into crucial aspects of business and have reaped tremendous benefits both in terms of efficiency and cost, MSMEs (Micro, Small and Medium-scale enterprises) are yet to embrace chatbot tech. As a result, they are yet to unleash the transformational power chatbots have.
MSMEs are the true backbone of the economy. But MSMEs find it hard to adapt to modern tech. Primarily because of budget and talent constraints.
This is true with Chatbots too. Unfortunately, many MSMEs think that chatbots are some high-tech gizmo that needs specialised talent to acquire and adopt.
With ObiiBot, we have addressed two primary problems of a small business - technology and budget.
1. Building chatbots on ObiiBot bot studio is hyper simple, requires no engineering skills and is platform-independent.
2. Chatbots can be deployed for as low as $0.2 per day - the cost of a cup of coffee at a roadside shop.
Get started at $0.2/day
1. Building chatbots on ObiiBot bot studio is hyper simple, requires no engineering skills and is platform-independent.
2. Chatbots can be deployed for as low as $0.2 per day - the cost of a cup of coffee at a roadside shop.
Chatbots for Customer Engagement
Customer Engagement is a critical aspect of brand building. An engaged customer is a happy customer, and a happy customer buys more, promotes more and is loyal. Customer engagement acts as an emotional cord between a customer and a brand.
MSMEs can set up effective customer engagement through Chatbots built on ObiiBot's bot studio.
Essential ObiiBot features for Customer Engagement:
You can set up a chatbot for customer Engagement by buying our pro plan - It costs $0.4 a day.
For higher engagement and more detailed customer-related services, you can buy our enterprise plan - it costs $1 a day.
Here are the top 5 advantages of chatbots for small businesses.
1. Deliver a Terrific Customer Experience
One of the essential attributes of effective customer engagement is a quick and prompt response to queries. A small business can adopt a chatbot to cater to customer queries and advanced assistance before escalating the matter to a human professional.
2. Saves Time and Cost
Setting up a customer engagement front desk with human resources means more workforce requirements, time, and money. As an alternative, small businesses can invest in building chatbots to handle queries and troubleshooting. Chatbots can manage common customer issues, troubleshooting and more. And for questions the chatbot cannot handle - it can escalate to the front desk.
3. High Reliability and Efficiency
Quick responses and lower resolution time can help small businesses engage their customers and retain them. However, setting up a front desk to assist with customer queries and provide quick responses round the clock might cost small businesses very dearly. Also, from a human resource point of view, it will be demotivating to be answering FAQs every time.
4. Better Sales
Chatbots can be programmed to up-sell and cross-sell products or services based on the customer intent. Chatbots can intuitively derive that a customer who has purchased an item or a service might want a related entity or a service and make a pitch.
5. Personalised Service
Chatbots can be programmed to deliver personalised service to customers. Chatbots can be made to recognise the customer's location, language preference, service preferences and more. Such personalised service can make customers feel privileged.