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Shopify is an eCommerce marketplace that allows anyone to set up an online store and sell their products in a few clicks and in a few minutes.
Shopify’s origin story is fascinating - Tobias Lütke, Founder of Shopify, wanted to sell snowboards. However, he could not find an accessible, easy-to-use e-shop marketplace to set up a shop without external developer help. And thus, Shopify was born.
Shopify was launched in 2006, and over 16 years, it has solidified its position as the top eCommerce store building marketplace. Shopify is for eCommerce stores what WordPress is for blogging. Shopify is one of the leading eCommerce platforms catering to businesses of all sizes and shapes.
Shopify provides a business with a platform to run an online shop. An online shop typically consists of a storefront, where users would see the products/service a business has to offer, read content and make a purchase by paying, a store backend for the administrator to manage the store, products, orders and more. Shopify provides a completely stitched store. It has an easily configurable front-end and completely DIY backend for the administrator.
On Shopify, one can sell whatever they want. From Jewellery to shoes, from clothes to thrift products, anything and everything can be sold online through Shopify. Shopify is used by businesses in over 175 countries, and an estimated 23% of e-shops are built and deployed through Shopify.
Shopify is a proprietary tool, unlike WordPress. Shopify offers a 14-Day trial shop, and after that, the ‘Lite’ plan starts at USD 9 a month. Shopify Lite makes it easy and affordable to set small businesses set up online shops. Shopify also offers web-hosting solutions to empower the online shop.
Shopify also offers an in-person POS solution through Shopify Point-of-Sale. This makes Shopify a powerful, multi-purpose tool. A business can set up an online shop and also make offline sales.
One of the essential attributes of effective customer engagement is a quick and prompt response to queries. A Shopify web store can adopt a chatbot to cater to customer queries and advanced assistance before escalating the matter to a human professional.
Setting up a customer engagement front desk with human resources means more workforce requirements, time, and money. As an alternative, a Shopify web store can invest in building chatbots to handle queries and troubleshooting. Chatbots can manage common customer issues, troubleshooting and more. And for questions the chatbot cannot handle - it can escalate to the front desk.
Quick responses and lower resolution time can help Shopify web store engage their customers and retain them. However, setting up a front desk to assist with customer queries and provide quick responses round the clock might cost very dearly. Also, from a human resource point of view, it will be demotivating to be answering FAQs every time.
Shopify is the world’s largest e-store application. Chatbots can be programmed and deployed on the Shopify web store to up-sell and cross-sell products or services based on the customer intent. Chatbots can intuitively derive that a customer who has purchased an item or a service might want a related entity or a service and make a pitch.
Chatbots can be programmed to deliver personalised service to customers on the Shopify web store. Chatbots can be made to recognise the customer’s location, language preference, service preferences and more. Such personalised service can make customers feel privileged.